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Bang & Olufsen
Product Launch Party
by Sandy Greene
November 5, 2005
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Bang & Olufsen
Madison and 75th Streets
New York City
November 2, 2005
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Bang and Olufsen were introducing a few new products and having an event to
coincide with their new catalog release. They brought in their CEO, Mr. Torben
Ballegaard Sorensen, for a yummy cocktail reception.
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BeoSound 3
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It was a wonderful New York evening and I had a great walk uptown. The store
looked great from the outside, but of course the beauty was in the products on
the inside. Not just the new products, but also the historic products from B&O’s
past that were there, giving a glimpse into the rich history as well as evolutionary
path from the mid twenty’s through today. The press kit they gave out was
beautiful with a special book cataloging the products chronologically, of course
as beautifully designed and produced as their products themselves.
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BeoSound 3 (top)
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The two new products were a portable radio, the BeoSound3 and a new
mini-stereo system, the BeoLab4/BeoSound4, that incorporated a SD card slot
for easy transfer of music from CD, FM or an AUX input to the SD card for use in
their portable device, the BeoSound2.
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BeoLab 4
/BeoSound 4
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BeoSound 2
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I really appreciate B&O’s unwavering brand presence. You can look at any B&O
product and realize it as such. They innovate with every new product and the
product design remains fresh and current for many years. Their products not
only look incredible, they feel even better… waving your hand in front activated a
glass door, barely touching an area on an aluminum panel open clamshell
aluminum doors revealing a lit glass CD cover that slowly lifts to allow access to
the CD. All just perfect. All in all it was fun to see B&O’s history as well as their
newest creations on an all too perfect NYC eve.
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