Company Contact:
Brian Hentschel, Manager
Marketing Communications
(416) 490-7779, Ext. 233
brian@siliconoptix.com Investor Relations:
Leanne Sievers
Shelton IR
(972) 239-5119, Ext. 114
lsievers@sheltongroup.com
SILICON OPTIX ANNOUNCES THE REALTA CHIP — BRINGING
TERANEX’S $60K HOLLYWOOD QUALITY VIDEO TO THE HOME
San Jose, Calif. (Sept 9, 2004) – Silicon Optix announces Realta™ with HQV™ technology, a powerful and fully programmable single-chip video processor that brings Teranex’s $60k Hollywood Quality Video to the home entertainment and professional large-area digital display markets.
“After three years of collaboration between Silicon Optix and Teranex, the highly anticipated end result is now unveiled,” said Paul Russo, chairman and CEO, Silicon Optix. “The Realta chip incorporates revolutionary technologies that will drive the next wave of digital video processing, and is targeted to set a new standard in video quality.”
Teranex’s co-founder Jed Deame added “Realta’s HQV technology matches, and in many cases exceeds, the industry leading video processing seen in the $60k Teranex 3RU Xantus system, dramatically raising the bar for home theater picture quality.”
The Realta chip combines Teranex’s trillion operation per second broadcast quality video processing with Silicon Optix’s proprietary geometric scaling technology to create a new standard for image quality, a standard Silicon Optix is calling “Hollywood Quality Video”, or HQV.
HQV Powered by Teranex Has a Proven Reputation
Realta’s Hollywood Quality Video isn’t “just another video processor”. Its core technology includes Teranex’s software algorithms that have been refined through 100,000 hours of content verification over the past six years by hundreds of the most demanding customers world-wide – the “Golden Eyes” of Hollywood post production and broadcast including NBC, CBS, ABC, FOX, WB and Turner networks.
“We distribute content for 25 network feeds, 24 hours a day, 7 days a week. Where up-conversion is involved, it is important to us that it results in the highest possible image quality. After comparing the up-conversion results of equipment from a number of manufacturers we selected the Teranex product,” said Ron Tarasoff, vice president, broadcast technology and engineering, Turner Entertainment Networks.
Teranex’s video processors are often referred to as the ‘”dream system” by home theater enthusiasts, who say, “If I could afford it, I would buy it.”
“With Realta’s HQV technology, consumers for the first time will be able to afford Teranex’s video processing excellence that the Hollywood community has enjoyed for years,” said Dennis Crespo, vice president of marketing, Silicon Optix. “As the Realta chip is integrated into home entertainment products the HQV logo will rapidly come to be synonymous with the very finest video display quality possible.”
The Fully Programmable Advantage
Today’s hard-wired video processing chips attempt to support all types of displays with fixed “average” values and that consequently deliver “average” picture quality for all of them. Realta’s programmability allows consumer electronics (CE) manufacturers to keep pace with newly developed content and optimize image quality for different types of display technologies such as Plasma, LCD, DLP, HTPS, D-ILA and LCOS.
“By adding simple networking to consumer electronics products that use Realta processors, manufacturers can upgrade their user base with new image processing software, essentially future-proofing the image quality and compatibility of their products,” said Crespo.
Realta’s Hollywood Quality Video Processing includes:
HQV True 1080i to 1080p/QXGA De-interlacing:
Rather than discarding half the resolution of high-definition (HD) images as today’s image processors typically do, HQV technology uses the full four-field processing window for HD video de-interlacing and cadence detection, preserving the rich details in HD imagery.
HQV SD/HD Multi-Direction Diagonal Filter (MDDF):
A true 10-bit diagonal interpolator that removes any “jaggies” and/or stair-stepping artifacts from de-interlaced video sources without blurring the image.
HQV Noise Reduction:
A fully automatic per-pixel adaptive software algorithm that adds a new dimension of pixel-by-pixel noise and motion measurement, detecting and reducing the analog and MPEG noise that currently plagues DVD and broadcast sources while maintaining full image fidelity.
HQV Detail Enhancement:
Watching standard-definition (SD) images on HD displays often produces a blurring effect resulting in a disappointing visual experience. HQV detail enhancement improves the image detail on a pixel-by-pixel basis, delivering SD that approaches HD quality.
HQV Automatic Film Mode Cadence Processing:
A quantum improvement in automatic handling of film and video sources such as 3:2 and 2:2 sequences common to broadcast and DVD.
HQV processing provides industry-first support for “Vari-Speed” cadences such as 3:2:3:2:2 commonly used for movies broadcast on television, as well as 5:5, 6:4, and 8:7, cadences used for the many different styles of animation. HQV cadence processing ensures that users will always be viewing film and video sources in the original format without loss of resolution.
HQV technology is first to offer 3:2 insertion at HD, an important requirement of the new HD Blu-Ray™ and HD-DVD™ formats coming soon to the consumer market.
HQV Automatic Per Pixel Video/Film Detection:
Rather than making frame level decisions for video vs. film processing, typically causing severe artifacts to occur in sequences such as video titles and movie credits over film backgrounds, HQV delivers cinema-like quality by making pixel-level decisions, thus precisely processing film pixels as film and video pixels as video.
HQV 16 to 1024-Tap Adaptive Scaling:
Resolution up and down-scaling requires a large set of image samples to prevent the introduction of visually unacceptable artifacts. Realta delivers unprecedented image scaling quality by providing the industry’s first 16 to 1024-tap adaptive over-sampling scaling engine to maintain the highest image quality.
True 10-Bit Processing:
True to its professional heritage, Realta offers complete input to output 4:4:4 color processing and a full 10-bit or better internal data path, enabling the rendering of over 1 billion colors.
Equal Quality Two Channel Processing:
An industry first, the Realta’s powerful image processing engines can process two full resolution channels of HD or SD, enabling equal image quality for each video window in PIP, PAP, and POP modes.
Optional eWARP-2TM Geometry Processing:
For applications requiring geometric correction, Realta’s proprietary pixel over-sampling eWARP-2 engine allows for AnyPlaceTM flexible projector placement (90°H/60°V) while maintaining the highest quality graphics, fine text, and crisp HD video.
Silicon Optix Inc, a privately held fabless semiconductor company, is the leading supplier of advanced video/image digital processing integrated circuits (ICs).
The company’s products are driving three unique technologies into a broad range of markets: a patented, powerful, array-based programmable DSP for digital video, industry-leading software algorithms from Teranex and proprietary eWARPTM geometry processing. Its mission is to leverage these innovative technologies into ICs that will enable the next generation of digital video/image capture, transmission, distribution, editing, storage and display solutions, with an initial focus on large area digital displays including front and rear projection.
Silicon Optix is headquartered in San Jose, California, with operations in Hannover, Germany; Orlando, Florida; Taipei, Taiwan and Toronto, Canada. For more information about Silicon Optix, please visit the company’s Web site at www.siliconoptix.com.
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