(Publisher’s note: This was a CAS7 article originally.)
Respondent: Sean Casey of Zu Audio, Empire Room, Building V.
What’s the “elevator pitch” description of your company?
Zu Audio designs and makes things, cool stuff that look and sound good; loudspeakers, cable and phono pickups, all engineered and built to last a lifetime—or three.
What makes your company and products special – how do they stand out from the pack?
Our products are unique and special because of the people that make up Zu. We are creators, builders and artists, all cursed/blessed with musical fanaticism, and we love sharing our lifetimes of learning and making and listing.
Which of your products do you plan to demonstrate at CAS 2017?
Zu will be showing a few new loudspeakers at the at CAS 2017. Which? We’re not sure on the name of one, the other is a new Druid.
Which sorts of CAS attendees should be interested to see and hear the products you will be demonstrating – and why?
We don’t have a lot of qualifiers—if you’re not a dick and enjoy music, welcome to the Pass/Zu room.
What do you like most about exhibiting at smaller, regional audio shows such as CAS 2017?
I like S.F. Yeah, the people, having time enough to share music, talk, and generally enjoy the social experience.
In your product space, what are you most excited about in terms of technology and market trends?
Nanoengineering is refining everything we do at Zu, I get pretty excited about the molecular-level. Market trends I don’t much care for—we build loudspeakers and cable and phono pickups, stuff that really hasn’t changed much in many generations. The ancients keep stealing our inventions, a funny axiom I kinda dig. Sure, we refine and push our designs and processes forward, but we realize we are mostly resting on the works of others. On the music front however, there we humans are defining a whole new boundary. There is so much exciting and interesting music.
Assuming you had the resources, what product would you like to create?
(Laughing) I have a project or two specific to sound. But really, who wouldn’t want to create and build interstellar, polydimensionally capable spacecraft.
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